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 Engaging B2B Customers in 2021: Three Predictions

Engaging B2B Customers in 2021: Three Predictions

The ability of customer-facing teams to adapt to rapid changes in the face of unprecedented disruption over the past year has been remarkable. Preparing ahead for the new year, companies are realizing that many of the changes they’ve implemented in…

 B2B Use Cases Drive Up Real-Time Demand

B2B Use Cases Drive Up Real-Time Demand

As efforts to innovate payments infrastructure continue, speed remains top priority. But it’s not only consumers driving demand for real-time. In this week’s roundup of payment rail innovation, PYMNTS finds B2B payments use cases serve as an important driver of…

 The Power of Emotion in B2B Marketing

The Power of Emotion in B2B Marketing

While there is growing scepticism among general management about the value of brand advertising, the truth remains that advertising is crucial to growth. In the B2B industry, marketers might be inclined to believe that while brand advertising might work on the more “irrational consumers” purchasing B2C products. According to research by IPA (UK’s…

 How B2B Marketers can Innovate and Lead

How B2B Marketers can Innovate and Lead

B2B marketers use a wide variety of marketing tactics to drive leads and sales. These include e-mailers, social media, whitepapers, research findings, case studies and so on. However, in most cases these tend to be boringly technical and do not…

 The Tech Revolution And Its Impact On The B2B World

The Tech Revolution And Its Impact On The B2B World

With new-age tech transforming the eCommerce landscape, B2B players are investing in AI, VR, Big Data, and leveraging social media to personalize the shopping experience. India’s improved capabilities in creating better internet accessibility and the availability of affordable smartphones are…

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