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 The Power of Emotion in B2B Marketing

The Power of Emotion in B2B Marketing

While there is growing scepticism among general management about the value of brand advertising, the truth remains that advertising is crucial to growth. In the B2B industry, marketers might be inclined to believe that while brand advertising might work on the more “irrational consumers” purchasing B2C products. According to research by IPA (UK’s…

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